{"id":19482,"date":"2024-08-24T15:49:52","date_gmt":"2024-08-24T21:49:52","guid":{"rendered":"https:\/\/bookbinderlocal455.com\/blog\/?p=19482"},"modified":"2024-08-25T12:04:52","modified_gmt":"2024-08-25T18:04:52","slug":"and-stopped-wearing-hats","status":"publish","type":"post","link":"https:\/\/bookbinderlocal455.com\/blog\/2024\/08\/24\/and-stopped-wearing-hats\/","title":{"rendered":"and stopped wearing hats"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"694\" src=\"https:\/\/bookbinderlocal455.com\/blog\/wp-content\/uploads\/2024\/08\/image.png\" alt=\"\" class=\"wp-image-19484\" srcset=\"https:\/\/bookbinderlocal455.com\/blog\/wp-content\/uploads\/2024\/08\/image.png 1024w, https:\/\/bookbinderlocal455.com\/blog\/wp-content\/uploads\/2024\/08\/image-300x203.png 300w, https:\/\/bookbinderlocal455.com\/blog\/wp-content\/uploads\/2024\/08\/image-768x521.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Mr. Amos in 1977 outside his original cookie store in Los Angeles. He had established it two years earlier. Photo by David Strick, courtesy of NY Times.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">just read the <a href=\"https:\/\/www.nytimes.com\/2024\/08\/14\/business\/wally-amos-dead.html\">obituary<\/a> for wally amos, the founder of famous amos chocolate chip cookies, which loomed large in my childhood. felt sad about this bit:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Mr. Amos was always forthcoming about his struggles in growing his brand and about the decisions that led him to lose control of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019d lost the company really because I didn\u2019t use to listen to people a lot because I was Famous Amos,\u201d he <a href=\"https:\/\/www.nytimes.com\/1999\/07\/03\/business\/famous-cookie-face-match-wally-amos-got-his-hand-his-name-back-game.html\">told The Times<\/a> in 1999. \u201cThe first couple of years after I left Famous Amos, I didn\u2019t even make cookies anymore, and I used to always make cookies at home. I didn\u2019t even want to talk about chocolate chip cookies, really. I shaved my beard and stopped wearing hats.\u201d<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>just read the obituary for wally amos, the founder of famous amos chocolate chip cookies, which loomed large in my childhood. felt sad about this bit: Mr. Amos was always forthcoming about his struggles in growing his brand and about the decisions that led him to lose control of it. \u201cI\u2019d lost the company really [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[],"tags":[1],"class_list":["post-19482","post","type-post","status-publish","format-standard","hentry","tag-uncategorized"],"_links":{"self":[{"href":"https:\/\/bookbinderlocal455.com\/blog\/wp-json\/wp\/v2\/posts\/19482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookbinderlocal455.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookbinderlocal455.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookbinderlocal455.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookbinderlocal455.com\/blog\/wp-json\/wp\/v2\/comments?post=19482"}],"version-history":[{"count":5,"href":"https:\/\/bookbinderlocal455.com\/blog\/wp-json\/wp\/v2\/posts\/19482\/revisions"}],"predecessor-version":[{"id":19521,"href":"https:\/\/bookbinderlocal455.com\/blog\/wp-json\/wp\/v2\/posts\/19482\/revisions\/19521"}],"wp:attachment":[{"href":"https:\/\/bookbinderlocal455.com\/blog\/wp-json\/wp\/v2\/media?parent=19482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookbinderlocal455.com\/blog\/wp-json\/wp\/v2\/categories?post=19482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookbinderlocal455.com\/blog\/wp-json\/wp\/v2\/tags?post=19482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}