and stopped wearing hats

Posted: August 24th, 2024 | Tags: | Comments Off on and stopped wearing hats
Mr. Amos in 1977 outside his original cookie store in Los Angeles. He had established it two years earlier. Photo by David Strick, courtesy of NY Times.

just read the obituary for wally amos, the founder of famous amos chocolate chip cookies, which loomed large in my childhood. felt sad about this bit:

Mr. Amos was always forthcoming about his struggles in growing his brand and about the decisions that led him to lose control of it.

“I’d lost the company really because I didn’t use to listen to people a lot because I was Famous Amos,” he told The Times in 1999. “The first couple of years after I left Famous Amos, I didn’t even make cookies anymore, and I used to always make cookies at home. I didn’t even want to talk about chocolate chip cookies, really. I shaved my beard and stopped wearing hats.”

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