third degree burn

i was just in the convenience store, and saw this new doritos flavor:

3rd degree burn. ok. scorchin’ habanero. i don’t know…3rd degree burns? is that what i want to be thinking about when i bite into a dorito? and that bag…it’s ON FIRE, literally, from the inside. there are FLAMES inside the bag. just nothing about this…says…good idea to me.