BOOK IT!

Posted: June 6th, 2012 | Tags: | Comments Off on BOOK IT!

from karen russell’s really excellent new yorker piece about reading as a kid:

In the early nineties, Pizza Hut sponsors Book It!, to promote reading. For every ten books you read, you get a certificate for a free, one-topping pizza. At the end of each month, you come home from Mrs. Sicius’s fifth-grade class and slam down the Book It! certificate in front of your parents like a hunter dropping a deer carcass on the kitchen table. Book that, Family! We are eating tonight!


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