i woman it!

martha stewart on into the gloss (bolding my own):

My days are extremely busy. Right now, I’m focusing on expanding the Martha Stewart business internationally, which takes a lot of time, effort, concentration, and a lot of travel. … So there’s that, and gardening season is just about to start, so I’ve been ordering all of my plants and seeds and getting ready to plant three gardens in Bedford and East Hampton, New York, and Maine. Even with everything else going on, I still like to take care of those. I manage it all—I woman it!

(is she coining a new verb here? or is this a play on words. or is this a meme that has existed for a 1000 years and i am just behind. any which way, i approve. i woman it!)